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We've all been to meetings where we share great knowledge about a subject without getting the opportunity to also provide specific ideas. With these two types of brainstorm, you will systematically, simply and effectively transform questions and challenges into ideas.

Here, we have examples of two brainstorm approaches; the structured and intuitive brainstorm.

For both variations, you can benefit from putting together a team with different professional competencies - to get as many different ideas as possible.



  1. Print a template of [The Intuitive Brainstorm] for each development question.
  2. A group of 3-6 people will receive four development questions that they must generate ideas from. The challenge is either pre-defined or will be defined together with the participants. The development question should be written on a post-it and put on the green areas in the middle of the poster.
  3. The group generates ideas on the question for about five minutes and then places eight ideas in the areas around the challenge. The ideas should be written on post-its in a different color.

What characterizes an idea, is that it is a practical solution to the given challenge. It can relate to an experience, a practice or a technical solution that you need to specify further. The exercise has the option for ideas that are very general, to be put in the center of a new generation of ideas in which the group members are focused on making the idea more specific.

The exercise will stop when ideas are generated for all challenges, and it is ensured that all challenges will be answered with concrete ideas.
Afterwards, these ideas are prioritized and possibly further developed into one comprehensive concept.


6 rounds with 6 people
3 ideas per person / per round. An idea for every challenge
4-6 minutes per round - a total of 30 minutes.

In contrast to the intuitive brainstorm, the participants sit in silence during this exercise, and describe ideas in writing and build on each other's ideas. All ideas are considered equally good during the exercise.

  1. Print the form [The Structured Brainstorm] in A2 - 1 per participant.
  2. Write a development question on each sheet and give each participant post-its.
  3. Place the participants around a table so that they can exchange papers with their neighbor.
  4. Now, each participant, in silence writes solution ideas down on post-its and puts them on the column to fit the round, they have reached.
  5. Participants pass on the sheet to the person sitting to the right of themselves, when the round ends.
  6. Participants are now holding their neighbor’s ideas, and may choose to build on them or describe new ideas in the next round. Participants put post-its on the sheet before the round ends.


Print templates The Intuitive Brainstorm and the Structured Brainstorm

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