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Concept Poster

Concept development is a process that creates a coherence in relation to the best ideas that you decide to keep working on.

The poster is good tool to create an overview of the best ideas, and the visual format makes it easy to tell and explain others what you want to do.


Concept development is done by taking a position on which products and activities that should be included in the project. Before beginning work on the concept poster, you must have selected your best ideas – you can use the Priority Grid to do it.
On the poster, fill out the following points:

  1. What is the concept's title? The title should contain the main idea while also being catchy.

  2. Description of the concept. Which products, activities, services and other components are included in the concept?
    Write ideas on post-its as they are easier to move around after they are stuck to the concept poster. When the final answer is chosen, you can write them directly on the poster, so it can be used as presentation material.

  3. Who is the target audience? Which users are affected directly and indirectly by the concept?

  4. What effects should the concept create among the users? Should the concept create security, clarity, effectiveness or something else?

  5. Who should be involved for the concept to become a reality? Describe in relation to the financing, development and implementation.

  6. Who should be responsible for the operation, and for the further development of the solution after it is implemented?

  7. How is the concept different from previous solutions? What's so special about this particular concept?

  8. Make suggestions on what it takes for the concept to be realized.


Print Concept Poster

Print method text


Reach out to us, if there is a need for change to the concept posters, so they better fit your project.

If you can, put together a group with different professional competences. Also include representatives of the end users of the concept, as it can bring additional aspects into account.